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01.WHAT VUI WILL NEED FROM YOU
Need to have (Preliminary Analysis):
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Query logs (depending on the traffic – 3 months to a year)
Nice to have (Advanced Analysis):
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Visits / search visits per month or per year
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eCommerce Metrics:
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Click Through Rate (CTR)
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Add To Cart Rate (ATC)
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Conversion Rate (CVR)
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Average Order Value (AOV)
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Units per Order
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Top searches, no result searches, no revenue searches (if available)
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Clickstream logs (if available)
02.WHAT VUI WILL DO FOR YOU
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Evaluate your current search performance
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Analyze your product catalog, including:
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Label categories as defined by taxonomies
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Identify product attributes and facets
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Analyze your search queries
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Analyze current search results
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Conduct a relevancy analysis
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Propose search improvements and optimizations
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Present a business case
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DISCOVERIES FROM SEARCH EVALUATIONS
PROBLEMS WE'VE SEEN
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Lost sales opportunity of 20-25%
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Irrelevant product results
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Irrelevant products rank higher than relevant products
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Results do not include all possible relevant products
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No results returned
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Poor handling of non-Product content (e.g. store locator, returns, careers, customer service)
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No results for searches by product ID
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Issues with synchronization with product catalog
REASONS FOR PROBLEMS
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Typos/ abbreviations/ lack of synonyms
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Searches for phrases
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Searches for plurals
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Searches for price ranges
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Searches for size and fit
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Searches for quantities
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Searches including brands (Green Giant, Red Bull)
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Searches including nutrition information (organic, gluten free)
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Searches including colors (red apples)
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Searches including inventory (in stock)
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Searches including promotions (on sale, 2 for 1)
AI-POWERED ECOMMERCE SEARCH THAT WORKS
Contact us today to schedule your offline evaluation or email us at info@vui.com!
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